How to read the Campaign Overview

The campaign overview give you the key indicators of your campaign at a glimpse. This is the first tab of your campaign.

Tasks for approval and in progress

You can see here the tasks you need to review and approve.

Keyword Rankings

The first thing you will see is a Ranking Overview. It will show you 4 metrics over time:

• The number of Top 3 Keywords over time
• The number of First Page Keywordds
• The number of Second page Keywords
• The number of Top 100 keywords that are below second page.

The keywords are scraped everyday by our infrastructure.

Recent Activity

You will see like a newsfeed of the events of your campaign: Reviews collected if you have the Reputation Management set up, Leads acquired, Link built.

Website Traffic

You will see here the key indicators of the site traffic on the last 30 days.

Contacts Summary

You will see here the number of contacts in the CRM per category ( Total, Hot Leads, Warm, Customers )

Directory Listings

You will see here the number of listings that have been built for your campaigns, and the number of eventual issues ( inaccuracies ).

Recent Mentions

The number of mentions based on the keywords you are tracking on Twitter.

Reviews Summary

You can see here the number of reviews that needs to be resolved, the average rating of the page, and the number of requests sent and pending.

New Feedback

You can see here the number of requests sent, the open rate, and the pending ones.

Google Adwords

You can see here Google Ads key metrics : Conversion rates, cost per click and average CTR.