How to track Google Ads traffic

The first thing to do to monitor your Google Ads traffic is to integrate your Google Ads account with the campaign.

Once done, the dashboard under PPC will give you access to an overview of the different campaigns you want to track. You can navigate betweeen campaigns with the dropdown at the top right of the screen.

For each campaign you can see :

• An overview
• Metrics per Adgroup
• Metrics per Ad
• Metrics per Keyword