You've integrated your client's Facebook and Google Business Profile. You've also added their Yelp, YellowPages, and the other Core directories.
Do you really have to add them to the other 35 Primary directories or any of the Secondary directories?
Well, we think so, and here's why:
For local businesses, increasing exposure is critical.
Especially if they want to have a piece of the market from larger companies. The best way to compete with larger brands is to strengthen their online exposure, and that starts with consistent NAP on local directories.
Listings are the great equalizer.
A review for a mom and pop shop looks the same as a review for a national franchise. Plus, when the listing already exists, people are more likely to leave reviews for the business.
So do you use HotFrog? Maybe not. But each month, 1.5 million people do. When you're trying to increase exposure, each set of eyeballs is attached to a wallet and therefore counts.
It can be time-consuming so set aside time each week to update new listings. The Reputation Management dashboard makes it easy for you.