How to Use Google Business Profile (previously Google My Business) Dashboard

The Google Business Profile dashboard provides you with quick access to GBP data. It provides an overview of customer behaviors and allows you to monitor customer reviews. The dashboard also allows you to add GBP posts instantly.  

1. Log in to your dashboard and choose a campaign. 

Once you’re in the Campaign Overview section, head to the Location tab of the dashboard. 

2. Set the date range for the data you want to view. 

This allows you to filter data for the last 7, 30, and 90 days. You can also filter it on custom dates - simply type the date range you prefer. 

3. View customer searches. 

The GBP dashboard provides you with data on the following: Direct Searches, Indirect Searches, and Branded Searches.

This makes it easier to identify where most customers are coming from so you can adjust your SEO strategy. 

4. View customer actions. 

See the type of interaction the website receives from customers. The GBP dashboard displays the following: Calls, Website Visits, and Direction Requests. 

5. View local visibility. 

Identify how customers found the business with the comparison graph on Search Results vs Map Views.

This allows you to see which channel is more effective in promoting the business - on Search listings or Maps Listings.

6. View total calls received. 

See the total number of calls received within a specific date range. 

7. Monitor customer reviews. 

Get the average review score and monitor customer reviews. Click Go to Reviews to view all customer reviews.

You can also filter the data based on date, rating, or reviews with or without replies. 

If you want to respond to a review, click on More Actions. A pop-up box will appear where you can write down and send a response to a customer review.

8. Publish a GBP post. 

To publish a GBP post, click Create a Post. 

Click Add a Post and choose which type of content you will publish: Update, Event, or Offer.

For more information on creating a GBP post, view this article. 

Once published, the post will appear on your dashboard. 

Note: It may take up to 10 minutes for your post to appear.